Cool Room Studios is a story-driven growth studio that helps businesses stand out, earn trust, and convert—by turning their brand into a story people actually remember.
Founded by filmmaker Teo Smoot, Cool Room brings cinematic thinking to business growth. After decades working as a writer, director, producer, and editor across commercials, documentaries, and narrative projects, Teo saw the same problem everywhere: most businesses don’t lose because they’re bad—they lose because they’re forgettable.
Cool Room exists to fix that.
We don’t start with tactics. We start with story—clarifying what makes a brand distinct, meaningful, and emotionally resonant. From there, we build conversion systems around that story using film, interactive video, and modern automation tools (including AI) to capture attention and turn it into action.
Our work helps founders and organizations:
Cut through marketing noise
Eliminate competition through clarity
Increase trust before the first sales conversation
Turn attention into measurable demand
Whether it’s a cinematic brand film, an interactive lead-capturing experience, or a full story-driven growth system, everything we create serves one purpose:
If your business can be explained, it can be replaced.
If it’s storied, it becomes inevitable.